Origin of Our Name
“AR” represents the archaeopteryx, a flying dinosaur that has been called the “first bird” and is also featured in our corporate logo. This embodies our challenger’s spirit and the value we place on the thrill of attaining new heights. “U” stands for Universal (the name of our predecessor, whose corporate color is red) and signifies our goal of providing an all-encompassing range of universal entertainment to all people. “Z” the last letter in the alphabet, represents completeness. “E” stands for our major corporate theme: entertainment. Together, “ARUZE” represents our desire as a company to change all forms of entertainment.