Origin of Our Name

Aruze Logo

“AR” represents the archaeopteryx, a flying dinosaur that has been called the “first bird” and is also featured in our corporate logo. This embodies our challenger’s spirit and the value we place on the thrill of attaining new heights. “U” stands for Universal (the name of our predecessor, whose corporate color is red) and signifies our goal of providing an all-encompassing range of universal entertainment to all people. “Z” the last letter in the alphabet, represents completeness. “E” stands for our major corporate theme: entertainment. Together, “ARUZE” represents our desire as a company to change all forms of entertainment.

Our History


  • 1969

    The predecessor of Aruze, Universal Lease Co., Ltd, was incorporated in Japan.
  • 1983

    Established Universal Distributing of Nevada, Inc. (UDN)
  • 1984

    UDN was licensed in Nevada as Manufacturing, Distributor of Gaming  and Slot Route Operator
  • 1986

    Universal Australia PTY LTD was established
  • 1989

    Universal Australia was licensed in New South Wales
  • 1991

    UDN was licensed in Mississippi as Manufacturer and Distributor of Gaming Devices
  • 1992

    UDN South Africa PTY LTD was established
  • 1995

    UDN South Africa was issued National Gaming License
  • 1998

    Moved Japan headquarter to Tokyo
  • January 2005

    UDN transformed into wholly-owned subsidiary, Aruze Gaming America® (AGA), with subsidiaries in Australia and South Africa
  • April 2005

    AGA subsidiaries in Australia and South Africa renamed Aruze Gaming Australia and Aruze Gaming Africa
  • July 2006

    AGA was granted permanently-renewable gaming machine manufacturer’s license for State of Nevada, US
  • September 2006

    Aruze Gaming Australia acquired gaming license for Australian State of Queensland
  • 2007

    Aruze Gaming Australia and Aruze Gaming Africa were transferred to Aruze Gaming America®
  • December 2008

    Launched first G-Enex® video reel games, Shen Long™ and Legend of the Qin Dynasty™
  • 2009

    AGA global manufacturing plant was established in Manila, Philippines
  • September 2009

    Launched G-Link® product line. By end of 2009, AGA became a privately held company and 100% owned by its founder, Mr. Kazuo Okada.
  • September 2010

    Launched G-Deluxe® game, Wheel of Pharaoh™
  • February 2011

    Launched first G-Station®, electronic table games, Dealers Angels Baccarat™ and Dealers Angels Black Jack™
  • May 2011

    Launched first real wheel Innovator™ games, King of Dragons™ and Bamboo Panda™
  • September 2011

    Aruze Gaming Macau was incorporated
  • February 2012

    Launched Innovator Deluxe games, The Gold™ and Crystal™
  • September 2014

    Launched first Innovator Linked Progressive, Rapid Shot™
  • September 2014

    Debuting at Global Gaming Exhibition at Las Vegas with new G-Link®, Players’ Party™, to include 5 bonuses altogether (Black or Red, Lucky Numbers, High-Low, Fun Wheel, Roll the Dice, 3 different sets of Free Games, and a chance of Progressive win)
  • 2016

    First Aruze social game launched on “Hit It Rich!” with Zynga Inc. Prototype of robot dealer was first debuted at G2E Las Vegas.
  • July 2016

    Launched Cube-X Vertical 80™
  • April 2017

    Aruze Gaming America is instituting an industry-leading two-year performance guarantee
  • June 2017

    Launched Cube-X Innovator Deluxe with the first two titles: Burning Wheel Afterburner and Burning Wheel Nitro Inferno
  • April 2018

    Launched Muso Triple-27 at NIGA 2018
  • October 2018

    Muso Triple-27 receives the Gold Medal in Best Slot Product in the 2018 Global Gaming Business Gaming & Technology Awards; Muso Curve launched  
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